Badass of the Week

Hey, Badass!

I love getting to know my peeps, seeing how you're living, spreading the word of your badassery and discovering how creative you can get with your selfie sticks.

As a result, I'm running an Instagram campaign called #BadassoftheWeek.

If you'd like to be chosen as #BadassOfTheWeek and have your fabulous self broadcast over the Badass stratosphere, please post a pic (or a short video, why not?) featuring my book(s) to your public Instagram account (extra points for creative/hilarious posts), tag me (@jensincero) and include the hashtag #BadassOfTheWeek. Thaaaaaaank you!

– Jen

  • Close-up of a person's hand using a stylus on a tablet or touchscreen device with a colorful background. The person has rings on their fingers and is interacting with digital art or design software.

    Kay, so, I'm always impressed by anyone who knows how to use all this high-falutin technology @mora_artz. I also appreciate that you couple your fancy designing with some old school paper tabs so the likes of me don't feel too left in the dust. Thanks for turning my words into art, for doing the work, for inspiring me to plug in that weird pen that came with my ipad and learn how to use it already and for being #BadassOfTheWeek!

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  • A stack of four books with colorful covers. Each book has motivational titles with the author Jen Sincero. The titles are: "You are a BADASS," "You ARE A BADASS EVERY DAY," "You are a BADASS at MAKING MONEY," and "BADASS HABITS."

    Happy New Year indeed! I’m honored that the Badass shortstack made your 2025 reading goals list @cambryconsultingcorp. I’ve decided that it’s now MY goal in 2025 to make more people’s reading goals list - THANK YOU for your support, for giving me this excellent idea, for doing the work and for being #BadassOfTheWeek!

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  • Woman in Christmas pajamas reading a book while sitting in a rocking chair by a window with snow falling outside, decorated with candles and holiday greenery.

    Kay so I totally want to live inside this oh so cozy animation @liubi_art (I will brag that I already have that shag rug so I’m kinda on my way...) Thank you so much for including me in your extremely impressive portfolio of sexy sketchings, I love them all, and for being our esteemed holiday #BadassOfTheWeek!

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  • A person with a prosthetic leg sitting on the floor against a yellow background, holding a book titled 'You Are Badass'. They are wearing a green top, pink shorts, pink earrings, and a pink flower in their hair.

    I love this so much @scarlet.roseofficial - what a deeelightful photo shoot (I mean, how adorbs can one person look chewing on a straw??) I’m honored to be propped up on the bottom of your shoes and included in your impressive photo collection. Thanks for inspiring us all, for the shout-out to the yellow snowball and for being #BadassOfTheWeek !

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  • A woman holding a book with the cover reading 'You are a Badass Every Day' in front of her face, with part of her face visible, smiling softly.

    Thank you for collecting the whole Badass set AND for putting sparkles all over it @thehipchickvoice! And thanks for walking around laughing out loud to yourself. I'm a firm believer that if everyone laughed more (especially at "inappropriate" such as in walking around one's neighborhood alone), it would solve so many of the world's problems: it would spread jolliness, it would make people like me want to engage you and find out what the hell is so funny, it would remind grouchy/sad/frustrated people that there's another option. Keep it up please! Thanks for spreading the love and for being #BadassOfTheWeek!

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  • A woman sitting on a bed with a white towel wrapped around her body, holding a glass of water in one hand and a yellow book titled 'You' in the other. She is wearing a gray facial mask, has dark hair tied back, and is smiling. Text on the image mentions skincare routine and oiling her body.

    You are living proof that there’s nothing sexier than self care @hannahjanetaylorxo - I bet that boyfriend of yours would happily take a mouthful of mud mask if you did let him kiss you! Here’s to treating your one and only sweet self like the prize you are and to being #BadassOfTheWeek!

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  • Books on a wooden bookshelf, including 'You Are a Badass' by Jen Sincero and 'Modern Friendship' by Anna Goldenberg.

    Awwww THANK YOU and your inner book nerd @simplysocialkristen! I was so excited to scream that quote from the back of the book cuz, I swear, if we could all truly just follow the hollerings of our hearts instead of trying to please all the people - oh what a glorious world that would be! Thanks for being the you that is you and for being #BadassOfTheWeek!

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  • A woman with long brown hair and glasses sitting on a couch, reading a yellow book titled 'You Are Badass' in a room with white shelves filled with books and plants.

    That is one hell of a jolly library indeed @happiness.library! And it's such a great idea to curate a space that's full of stuff that fills you with glee so you have it at the ready. It makes me think - what would I put in my happiness library/box/shrine? Books of awesomeness, natch, pictures of those I love, warm socks, art, music of some sort, skittles and starbursts, brown paper packages tied up with string...I'ma work on it. But in the meantime, thanks for the shout out, the inspiration and for being #BadassOfTheWeek!

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  • A smiling man with medium-length hair and a beard, making gestures with his hands, with a blurred background.

    One of my favorite parts of doing what I do is narrating my books, but if someone who kinda looks and sounds like Hugh Grant wants to take the wheel, I mean, I'ma go ahead and scooch the heck over. Thanks SO much for this brilliant interpretation of my words @jeremyagnew! I'd watch you read a menu, the cooking instructions for rice, the manual for my new HDMI extender, and be just as captivated. Thanks for having a way with the words and for being #BadassOfTheWeek!

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